I’m Frank…

I design simple, helpful products that make life easier.

I work with businesses to untangle tricky problems and create user-friendly solutions that actually work.

Work

Case study

Bitesize replatformed for simpler, smarter design

Migrating BBC Bitesize to a new tech platform, using shared capabilities and a new design system.

View case study

Case study

Newsround moves to a new platform with a fresh design

Migrating Newsround’s website to the BBC’s new tech platform and design system.

View case study

Case study

Bitesize rebrand: a new look tailored to users

The rebrand was applied to digital products while providing users with relevant experiences.

View case study

About me

I’m an experienced Product Designer with a background in graphic design and a real passion for creating great experiences for customers. I love solving tricky problems, working openly with teams, and helping shape a strong, supportive design culture.

I’m big on collaboration and believe that when we grow together, we do our best work — and that’s how we show the real value of thoughtful, customer-first design. While I’ve got a solid toolkit of design methods like the double diamond & design thinking but it’s my soft skills — like storytelling, influencing, and bringing people along for the journey — that really make me tick.

I’m flexible, pragmatic, and always up for rolling up my sleeves to balance business goals with what people actually need.

Career path

Product Designer • 2021 - 2025
Leading end-to-end design projects across app, mobile, and desktop at the BBC — from shaping design systems and brand guidelines to navigating platform migrations. Skilled in managing ambiguity, running workshops, user research, and collaborating with cross-functional teams. Active in mentoring and design communities, with a focus on accessibility, agile ways of working, and delivering user-centred solutions at scale.
Digital designer • 2014 - 2021

At The Very Group, I designed across web, mobile and app to help create smooth, consistent experiences for customers. I worked closely with UX, finance and legal teams to tackle challenges around accessibility, compliance and design at scale. From leading campaigns like Black Friday to shaping design systems and running feedback sessions, I played a hands-on role in growing the craft and supporting the wider design community.
Graphic designer • 2008 - 2014
As a freelance Graphic Designer, I worked with small businesses across finance, retail, property and more — creating brand identities, logos and print materials that put the customer first. This time helped me sharpen my creative thinking, stay organised, and build strong relationships with clients by really understanding their needs.